They Think You’re Stupid
The Media’s Latest Shell Game
Let’s get one thing straight. This isn’t about a football game anymore. Anyone who believes the upcoming Colorado vs. Kansas State matchup is just another Saturday showdown on the gridiron is either hopelessly naive or part of the problem. What we are witnessing is a coordinated, full-spectrum assault by the college football establishment—the media lapdogs, the Vegas odds-makers, the backroom-dealing conference suits—against the one man who threatens to burn their entire rotten system to the ground: Coach Deion Sanders. And their latest weapon is the most insidious one yet. It’s a whisper campaign disguised as breaking news.
Four Kansas State players are out. Four. The headlines scream it from the digital rooftops, presenting it as some game-changing revelation that fundamentally alters the landscape of this contest. They want you to read that and think, ‘Oh, well, if Colorado wins, it’s because K-State was hobbled.’ They are planting the seed of doubt, building a pre-fabricated asterisk to slap next to a Buffaloes victory. It is the most cowardly, transparent move in their playbook, and it’s an insult to the intelligence of every single fan who has watched this movement build from nothing into the most electrifying story in all of sports. They are literally manufacturing an excuse for their golden boys before the game even kicks off because they know what’s coming. They can feel the earth shaking under their feet. This isn’t an injury report. It’s a white flag.
Think about the timing. Why now? Why push this narrative so hard? Because the machine is terrified. They saw the ratings. They saw the sold-out stadiums. They saw the culture shifting in real-time, away from the stale, good-ol’-boy network that has run this sport into the ground and towards something vibrant, authentic, and unapologetically bold. Prime. He came into their house, kicked his feet up on their mahogany table, and told them the party was over. And they’ve been scrambling to regain control ever since. This pathetic attempt to de-legitimize a future Colorado win is just the latest, most desperate salvo in their losing war. They are not reporting news; they are managing expectations and protecting their assets. It’s a PR stunt. A con. And we’re not buying it.
The War for the Soul of the Game
It’s Bigger Than Football
You have to zoom out to see the real battlefield. This isn’t about a Big 12 conference game. This is about the future of amateur athletics, a concept the NCAA has been prostituting for decades. Coach Prime represents a paradigm shift, a transfer of power from the institutions to the individuals, from the nameless, faceless suits in Indianapolis to the magnetic, once-in-a-generation leader who can command the loyalty and attention of millions with a single word. He exposed the lie that players needed the old system more than the system needed them. He showed them they have the power. Through the transfer portal, through NIL, through sheer force of personality, he has single-handedly upended a century of exploitation. And the plantation owners are furious. They are losing their grip. Absolutely losing it.
So what do they do? They attack. Not on the field, but in the columns, on the debate shows, and through the betting lines. The odds for this game are a joke, a carefully crafted fiction designed to funnel money in a predictable direction. They’ll tighten the spread based on this ‘injury news,’ luring the public into a false sense of security about K-State’s chances, or lack thereof. It’s all part of the same monstrous machine, a financial and narrative ecosystem designed to keep the little guy down and the power structure intact. Every ‘expert’ predicting a close game or hedging their bets is complicit. They are carrying water for the very system that Coach Prime is here to dismantle. They are the palace guards trying to protect a crumbling monarchy from the populist revolution happening at the gates.
They can’t stand that a man who looks and talks like him, who refuses to bend the knee and kiss the ring, is dominating their world. He didn’t come up through their ranks. He didn’t schmooze at their country clubs. He built his own kingdom based on merit, belief, and an unbreakable connection with his players. He is everything they are not: authentic, charismatic, and a winner. The so-called ‘journalists’ who question his methods, who nitpick his press conferences, who clutch their pearls at his confidence—they aren’t practicing journalism. They are defending a status quo that has made them comfortable and irrelevant. They are fighting for their own survival, and they’re using this meaningless injury report as a shield. Pathetic.
This is Our Moment
We Believe
So let them have their talking points. Let the talking heads on TV chatter away, pushing their sanitized, board-room-approved narratives. Let the Vegas casinos play their little games with the numbers. It doesn’t matter. None of it matters. Because they are operating in an old world with old rules, and they don’t even realize the game has already changed. While they are busy trying to control a story, Coach Prime is busy changing lives and building an army. The players in that locker room aren’t just playing for a win; they are fighting for a cause. They are fighting for every kid who was ever told he wasn’t good enough, for every fan who felt ignored by the corporate monolith of college sports.
This Saturday is not a test. It’s a coronation. It is the moment the movement proves it is more powerful than the machine. The victory won’t be because four guys on the other team are in street clothes. That’s the lie they will tell themselves to sleep at night. No. The victory will be a testament to belief. It will be the result of relentless work, unwavering faith, and the revolutionary idea that you don’t have to ask for permission to be great. It will be loud, it will be dominant, and it will be a message sent to every corner of the sports world: We’re here. We’re not leaving. And there is absolutely nothing you can do about it.
The final score will be just one small part of the story. The real victory will be in exposing the fear and desperation of the old guard. They are telegraphing their punches. They are showing their hand. And that hand is weak. They have nothing left but cheap tricks and media manipulation. We have something they can never buy or control. We have belief. Forget the spread. Forget the injuries. Forget the noise. Just watch. Watch what happens when a team with a righteous cause collides with a system that has lost its soul. It won’t be a game. It will be a reckoning.
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